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About the Author

Darrel Chavez

AI Marketing Consultant • Schema Markup Expert • Voice Search Specialist

Darrel helps local businesses get found by AI. Specializing in ChatGPT marketing, voice search optimization, and schema markup, he's helped roofers, plumbers, dentists, and dozens of service businesses get recommended by AI assistants. His strategies focus on what actually works — structured data, authority signals, and content that AI can understand and cite.

AI Marketing Specialist Schema Markup Expert Voice Search Optimization

Articles by Darrel (22)

ChatGPT Marketing 10 min read

How to Get Your Business Recommended by ChatGPT in 2026

A practical guide to getting your local business recommended when customers ask ChatGPT, Gemini, and Perplexity for help. Real strategies that work in 2026.

February 23, 2026 Read More →
Schema JSON Markup 12 min read

Google Rich Snippets: The Complete Guide to Schema Markup for Local Businesses

Learn how to implement schema markup that earns Google rich snippets — star ratings, FAQs, how-to results, and more. Step-by-step JSON-LD guide for local businesses.

February 23, 2026 Read More →
ChatGPT Marketing 9 min read

ChatGPT Marketing for Veterinarians: Emergency Searches, Pet Content, and AI Authority

Emergency vet searches are the highest-urgency AI queries in healthcare. Learn how veterinary practices build authority through pet parent content.

February 19, 2026 Read More →
ChatGPT Marketing 9 min read

ChatGPT Marketing for Therapists: Specialization Content and Ethical AI Visibility

Mental health patients increasingly find therapists through AI. Learn how to build specialization content that earns ChatGPT recommendations ethically.

February 17, 2026 Read More →
ChatGPT Marketing 9 min read

ChatGPT Marketing for Financial Advisors: Compliance, Life-Stage Content, and AI Trust

Financial advisors face FINRA and SEC compliance rules that actually align with AI marketing best practices. Learn how to build compliant ChatGPT visibility.

February 15, 2026 Read More →
ChatGPT Marketing 9 min read

ChatGPT Marketing for Accountants: Tax Season Strategy and Year-Round AI Authority

Accountants can time their AI content strategy around predictable tax season surges. Learn how CPAs build year-round ChatGPT visibility.

February 13, 2026 Read More →
ChatGPT Marketing 9 min read

ChatGPT Marketing for Real Estate Agents: Neighborhood Expertise and AI Recommendations

Neighborhood expertise content is the key to AI real estate recommendations. Learn how agents use market data and local knowledge to dominate ChatGPT.

February 11, 2026 Read More →
ChatGPT Marketing 9 min read

ChatGPT Marketing for Chiropractors: Condition-Based Content and AI Visibility

Back pain, sciatica, and sports injuries are the AI entry points for chiropractic practices. Learn how to build condition-based content that earns ChatGPT recommendations.

February 9, 2026 Read More →
ChatGPT Marketing 9 min read

ChatGPT Marketing for Plastic Surgeons: Board Certification, Patient Education, and AI Trust

Board certification is the #1 AI ranking factor for plastic surgeons. Learn how to build patient education content that earns ChatGPT recommendations.

February 7, 2026 Read More →
ChatGPT Marketing 9 min read

ChatGPT Marketing for Med Spas: Treatment Content, Credentials, and AI-Driven Bookings

Med spas thrive on treatment-specific content and medical credentials. Learn how aesthetic practices dominate ChatGPT recommendations.

February 5, 2026 Read More →
ChatGPT Marketing 9 min read

ChatGPT Marketing for Lawyers: Ethics, Practice Area Silos, and AI Visibility

Law firms face unique AI marketing challenges including bar ethics rules and practice area specialization. Learn how attorneys ethically dominate ChatGPT.

February 3, 2026 Read More →
ChatGPT Marketing 9 min read

ChatGPT Marketing for Dentists: Procedure Content, Patient Trust, and AI Recommendations

Dental patients trust AI recommendations over ads. Learn how dentists use procedure-specific content and HIPAA-safe reviews to dominate ChatGPT.

February 1, 2026 Read More →
ChatGPT Marketing 9 min read

ChatGPT Marketing for Concrete Contractors: From Driveways to Foundations, Owning AI Search

Concrete contractors serve driveways, patios, commercial projects, and foundation repairs — each a separate AI search category. Learn how to capture them all.

January 30, 2026 Read More →
ChatGPT Marketing 9 min read

ChatGPT Marketing for Pool Contractors: Lifestyle Searches and the AI-Driven Buyer

Pool buyers research differently than emergency service customers. Learn how pool contractors capture aspirational AI searches through content strategy.

January 28, 2026 Read More →
ChatGPT Marketing 9 min read

ChatGPT Marketing for Carpenters: Craftsmanship Content That Earns AI Trust

Custom woodwork and finish carpentry are trust-driven trades. Learn how carpenters use material guides and process content to earn ChatGPT recommendations.

January 25, 2026 Read More →
ChatGPT Marketing 9 min read

ChatGPT Marketing for General Contractors: The Multi-Service Advantage in AI Search

General contractors have a unique AI marketing edge through breadth of services. Learn how GCs dominate ChatGPT recommendations with project documentation.

January 22, 2026 Read More →
ChatGPT Marketing 9 min read

ChatGPT Marketing for Painters: Color Consultations, Portfolios, and AI-Driven Leads

Painting companies thrive on visual proof and transparent pricing. Learn how painters get recommended by ChatGPT through AI-optimized content.

January 20, 2026 Read More →
ChatGPT Marketing 9 min read

ChatGPT Marketing for Landscapers: Visual Portfolios, Seasonal Content, and AI Discovery

Landscaping is a visual business and AI marketing rewards it. Learn how landscapers use portfolio content and local project mentions to dominate AI recommendations.

January 18, 2026 Read More →
ChatGPT Marketing 9 min read

ChatGPT Marketing for Electricians: EV Chargers, Smart Homes, and the AI Lead Boom

Electricians sit at the intersection of EV adoption and smart homes. Learn how to position your electrical business for AI-driven leads.

January 15, 2026 Read More →
ChatGPT Marketing 9 min read

ChatGPT Marketing for HVAC: Seasonal Search Patterns Give You a Built-In Advantage

HVAC companies have dual seasonality that creates a built-in AI marketing advantage. Learn to use predictable search surges to dominate ChatGPT recommendations.

January 12, 2026 Read More →
ChatGPT Marketing 9 min read

ChatGPT Marketing for Plumbers: How AI Is Changing After-Hours Lead Generation

Plumbing emergencies don't wait for business hours. Learn how plumbers capture 2 AM leads through ChatGPT, voice search, and AI optimization.

January 8, 2026 Read More →
ChatGPT Marketing 9 min read

ChatGPT Marketing for Roofers: Get Your Roofing Company Recommended by AI

Storm damage leads are going digital. Learn how roofing contractors get recommended by ChatGPT, Siri, and Alexa with AI-optimized content and authority signals.

January 5, 2026 Read More →

Work with Darrel

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